Sales & Customer Experience
Persuasion Mastery
Influence without authority, grounded in evidence and structure rather than charisma.
The business challenge
Why organizations ask for this.
Salespeople and professionals struggle to influence decisions and build trust in increasingly complex interactions. The proposal is sound; it was simply never made persuasive to the person who had to say yes.
Approach & methodology
How the programme actually runs.
2 modules · 5 weeks · Face-to-face, practice-heavy
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The neuroscience of persuasion
What actually moves a decision, and why the rational case on its own rarely does.
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Emotional intelligence in the room
Reading the person in front of you and adapting without losing the argument.
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Role-play for real situations
Practice on the participants' own live proposals, with feedback after each round.
Competencies built
What participants can do afterwards.
Emotional intelligence
Read the state of the room, and time the argument accordingly.
Communication impact
Sequence the message so the strongest evidence lands where it counts.
Ethical influence
Use the principles of influence without crossing into manipulation.
Adaptability
Change the frame when the first one is not moving anybody.
Confidence
Hold your position under challenge, and concede when the evidence says so.
Rapport-building
Establish enough common ground that the argument can be heard at all.
Expected business outcomes
What the organization should see.
Stronger persuasive communication
Improved client and stakeholder trust
Faster decision alignment and deal conversion
Enhanced credibility in high-stakes conversations
Schedule & format
Practical details.
FAQ
Frequently asked questions
Sales professionals, key account managers and business leaders.
2 modules · 5 weeks. The rhythm is deliberate: modules are spaced so participants apply the behaviour at work between sessions.
Face-to-face, practice-heavy. We adapt the mix to your geography and shift patterns.
Yes, and it always is. We start with two to three individual conversations with selected participants, then rebuild the cases, the language and the practice situations from your business.
Kirkpatrick levels one to four: reaction, knowledge, self-assessed behaviour, and the participant's manager assessing the same competencies. We agree the target behaviours with the sponsor before design starts.
Digital missions and buddy work on PROMOTE, with the participant's own manager involved. This is the difference between 15–20% and 60–80% transfer into practice.
Yes. We also deliver in French across our Western European and African operations.
Related programmes
Others in Sales & Customer Experience.
Consultative Selling
A High Performance Learning Journey that moves a sales team from transactional to consultative, diagnose before you prescribe, and build the customer's business case with them.
Consultative Selling with DISC
The same rigorous method, plus a behavioural read of the person in front of you, so the approach adapts in real time to how that buyer actually buys.
Sales Academy
A participant-centred development journey for a whole sales organization: define the picture of success, measure the real gap with an assessment centre, then build only what is missing.
Start a conversation
Book a strategic discussion about Persuasion Mastery.
If you are evaluating how to build capability that actually changes the way your organization works, we can help you define the right starting point, cohort design and delivery sequence.
The first conversation is diagnostic. We discuss your context, priorities, maturity, and where capability building can create measurable leverage.