Communication
PCM: Process Communication Model
A certified model for reading personality in real time. According to PCM, the process of communication (how we say something) is the differentiating factor in whether what we say lands at all.
The business challenge
Why organizations ask for this.
Miscommunication is rarely about content. It is about channel: the same message delivered in the wrong style is heard as criticism, indifference or noise. Under stress, each personality type has a predictable distress pattern, and predictable is manageable.
Approach & methodology
How the programme actually runs.
4–6 × 3 h sessions or 2 days + 1 follow-up · Certified PCM · includes an individual PCM profile
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Prework
Weekly tasks on PROMOTE to prepare for learning and change.
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The six types
PCM describes six personality types, each perceiving the world differently and each with its own communication process. Recognising them in yourself and in others.
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Channels and needs
How each type prefers to be addressed, the psychological needs they have in conversation, and the motivation that actually works for them.
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Distress and recovery
What stresses each type, the emotions they use to protect the real ones, and how to invite someone out of distress rather than deeper into it.
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Application
Applying PCM to your real one-to-ones, team meetings and customer conversations.
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Follow-up
One 1.5-hour online session.
Competencies built
What participants can do afterwards.
Self-awareness
Know your own personality structure, and how it changes under stress.
Empathy
Recognise the other person's channel and meet them in it.
Adaptability
Switch communication style without switching your message.
Stress management
Spot your distress pattern early, and theirs.
Communication precision
Say it in the form this specific person is able to receive.
Expected business outcomes
What the organization should see.
Enhanced collaboration and trust across teams
Reduction in misunderstandings and conflicts
Increased engagement and productivity
Schedule & format
Practical details.
FAQ
Frequently asked questions
All employees and leaders.
4–6 × 3 h sessions or 2 days + 1 follow-up. The rhythm is deliberate: modules are spaced so participants apply the behaviour at work between sessions.
Certified PCM · includes an individual PCM profile. We adapt the mix to your geography and shift patterns.
Yes, and it always is. We start with two to three individual conversations with selected participants, then rebuild the cases, the language and the practice situations from your business.
Kirkpatrick levels one to four: reaction, knowledge, self-assessed behaviour, and the participant's manager assessing the same competencies. We agree the target behaviours with the sponsor before design starts.
Digital missions and buddy work on PROMOTE, with the participant's own manager involved. This is the difference between 15–20% and 60–80% transfer into practice.
Yes. We also deliver in French across our Western European and African operations.
Related programmes
Others in Communication.
Storytelling in Public Speaking
Structure, story and presence, so the message survives the room and gets repeated afterwards.
Feedback
Feedback that is specific, timely and survivable, for both people in the room. Built on SBI and the feedforward mindset.
Relationship Management with DISC
DISC-overing and building balanced relationships, understand your own style, read the other person's, and adapt deliberately.
Start a conversation
Book a strategic discussion about PCM: Process Communication Model.
If you are evaluating how to build capability that actually changes the way your organization works, we can help you define the right starting point, cohort design and delivery sequence.
The first conversation is diagnostic. We discuss your context, priorities, maturity, and where capability building can create measurable leverage.