Communication
Corporateza
Strip the fog. Say what you mean, in language people can act on.
The business challenge
Why organizations ask for this.
Low authenticity and weak alignment between personal and corporate values reduce credibility and trust in communication. People repeat the company language without believing it, and the audience can tell.
Approach & methodology
How the programme actually runs.
2 modules · 4 weeks · Blended
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Self-reflection
Naming your own values before trying to align them with anyone else's.
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Storytelling
Finding the personal story that carries the corporate message credibly.
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Brand-alignment exercises
Connecting personal values with company purpose, explicitly rather than by assumption.
Competencies built
What participants can do afterwards.
Authentic communication
Say what you mean, in words somebody can act on.
Self-awareness
Notice when you are hiding behind jargon, and what you are hiding.
Alignment
Write so that ten people take the same meaning from it.
Influence
Plain language persuades better than impressive language.
Expected business outcomes
What the organization should see.
Stronger alignment with company values
Increased credibility and trust in communication
More coherent internal and external messaging
Schedule & format
Practical details.
FAQ
Frequently asked questions
All employees and leaders.
2 modules · 4 weeks. The rhythm is deliberate: modules are spaced so participants apply the behaviour at work between sessions.
Blended. We adapt the mix to your geography and shift patterns.
Yes, and it always is. We start with two to three individual conversations with selected participants, then rebuild the cases, the language and the practice situations from your business.
Kirkpatrick levels one to four: reaction, knowledge, self-assessed behaviour, and the participant's manager assessing the same competencies. We agree the target behaviours with the sponsor before design starts.
Digital missions and buddy work on PROMOTE, with the participant's own manager involved. This is the difference between 15–20% and 60–80% transfer into practice.
Yes. We also deliver in French across our Western European and African operations.
Related programmes
Others in Communication.
Storytelling in Public Speaking
Structure, story and presence, so the message survives the room and gets repeated afterwards.
PCM: Process Communication Model
A certified model for reading personality in real time. According to PCM, the process of communication (how we say something) is the differentiating factor in whether what we say lands at all.
Feedback
Feedback that is specific, timely and survivable, for both people in the room. Built on SBI and the feedforward mindset.
Start a conversation
Book a strategic discussion about Corporateza.
If you are evaluating how to build capability that actually changes the way your organization works, we can help you define the right starting point, cohort design and delivery sequence.
The first conversation is diagnostic. We discuss your context, priorities, maturity, and where capability building can create measurable leverage.